We’re filling the gap in startup media.
Today, startups are covered based on a what they did, not what they’re doing.
We cover the companies closing early customers, raising their first rounds, and hard at work building products that will change the way we live and work.
We make early-stage
startups accessible.
We feature disruptive
companies.
Meet our team.
Ben Golden
Co-Founder and Co-Managing Partner
Benjamin Golden has served as our co-Chief Executive Officer since our formation. Mr. Golden has over 15 years of experience in purpose-driven beverage importing and incubating organic and biodynamic in the US and EU markets since 2010. Relationships include MLB stadiums, Michelin including Gramercy Tavern, and Eleven Madison Park.
Benjamin holds an MBA from the University of Texas, Austin and splits his time between US and EU markets.
Garry Michael
Atit Mehta
Co-Founder and Co-Managing Partner
Atit Mehta has served as our co-Chief Executive Officer since our formation. Mr. Mehta has over 25 years of experience across raw commodity sourcing and manufacturing industries, with relationships at Costco, Walmart, and Kay’s. Since March 2025, he has served as Managing Partner at Farm2Me VC, a company which he co-founded with Mr. Garry Michael and Mr. Benjamin Golden that manages an early-stage venture capital fund in the food and beverage industry since 2010.
Atit led the industry’s first launch of a fully blockchain-enabled, carbon-neutral commodity collection—setting a new standard for transparency and sustainability in global supply chains.